The Boxtrolls is a 3D stop motion animated fantasy-comedy film produced by Laika Studios. It’s a comedic fable that unfolds in Cheesebridge, a posh Victorian-era town obsessed with wealth, class and the stinkiest of fine cheeses. Beneath its charming cobblestone streets dwell the Boxtrolls, foul monsters who crawl out of the sewers at night and steal what the townspeople hold most dear: their children and their cheeses. At least that’s the legend residents have always believed. We created an interactive journey to establish the characters and generate excitement before the release of the film through rich media advertisement.