Byron Winery DKNG

What goes best with Byron wines? A big, fat ribeye, maybe? Fresh sea scallops? Well, Byron had a far more unexpected idea: Pair wine with music. Pollinate worked with DKNG, the poster design house for L.A.’s legendary Troubadour Club, to create a multi-faceted campaign for Byron’s ‘Rhythm & Vine’ program. We used the look and feel of vintage concert posters to communicate the qualities of different varietals. Rhythm & Vine also paired each Byron wine with its own playlist, selected by Byron winemaker and resident music buff Jonathan Nagy. Hey, Jonathan: How’s that 2008 Pinot with a nicely-aged Power Ballad?

 

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